NSW strives to improve inmate literacy and numeracy


May 24, 2017. The number of inmates completing literacy and numeracy programs will double under a new education model being introduced to the state’s correctional system.

It will help reduce reoffending by targeting core education and training needs and improving employment prospects for when inmates leave prison.

Minister for Corrections David Elliott today announced BSI Learning had won the contract to deliver the majority of the education and training in prisons. The registered training organisation was appointed following a rigorous tender process and has more than 16 years of experience in working with offenders in Queensland Corrective Services.

“BSI Learning is registered with the Australian Skills Quality Authority and must meet the same regulatory standards as other well-known providers, including around course content and the qualifications and experience of staff,” Mr Elliott said. “Corrective Services NSW (CSNSW) and the new provider will be accountable for delivering on the commitment to more than double the number of inmates completing literacy and numeracy programs.”

Under the new model, courses will be delivered more consistently across the year.

“In partnership, CSNSW will also increase the number of inmates participating in education and training by 20 per cent, making offenders job-ready upon release, more equipped to integrate into society and less likely to reoffend,” Mr Elliott said.

BSI Learning have been delivering programs in the correctional services sector since 2000, including inmate education and training since 2008.

“Over the past 10 years, BSI Learning enrolled 11,637 students and issued 10,059 qualifications or statements of attainment – meaning 89 per cent of our correctional centre students successfully completing units of competency,” BSI Learning General Manager Kala Philip said.

9 gurus share there predictions on the future of Customer Support

If you ask me about the future of customer support, I’ll say it belongs to the companies who view customer support as a competitive advantage rather than a cost center.

In the Support Driven community, we recognize the emergence of customer support as a career, and we’re always thinking about ways we can do it better — for instance, each year we conduct a survey and publish the Customer Support Salary Study to enable informed discussions among support professionals and the companies hiring them.

We asked a number of industry leaders about what they think is in store for the future of customer support — here’s what they told us.

Jay Baer

Jay Baer

Marketing and customer service author and speaker; Owner, Convince & Convert

To me, there are three things driving the future of customer support. First, self-service. Customers want to figure it out themselves, if they can do so without hassle or consequence.

Second, community-based service. Customers helping one another figure it out is going to continue as a trend.

Third, predictive support. This requires the innovative use of data, but providing “help” to customers before they know they need it is the holy grail of customer support, and it’s coming!

Nick Francis

Nick Francis

Co-founder and CEO, Help Scout

As customer support tools get smarter, self-service is going to become a lot more relevant, helpful and powerful. In most companies, this means many support professionals will spend more of their time doing proactive, success-oriented activities.

When customers do end up talking with someone, the support team will have everything they need to be helpful in a personalized way: account information, recent in-app activity, and probably a video of the most recent session where the customer ran into trouble. In addition, teams will get assistance from AI-powered suggestions, making it quicker than ever to provide a great experience.

Camille E. Acey

Camille E. Acey

VP of Customer Success, Clubhouse

I recently had the pleasure of meeting Dr. Taniya Mishra from Affectiva, a company that creates AI for understanding people’s emotions through their facial expressions, gestures, and tone of voice. While their efforts seem primarily focused on market research at the moment, I see a lot of potential for this sort of technology in customer support.

Some support desks are indeed asking people to self-report their moods by selecting from a list or clicking on one a few rudimentary cartoon-faced images, but I think most would agree that tapping on a smiley face is a bit primitive and self-reporting can be wildly unreliable. If we are truly here to serve the customers, why are we asking them to jump through such annoying additional hoops? It is our job to gauge their mood and — provided they aren’t being abusive to us — respond accordingly.

Support is first and foremost about communication, and human communication has worked in much the same way for far longer than this “new” digital age. We see a physical presence, we hear a voice, we see a face, we see gestures, and we respond in turn. While we as support professionals can benefit immensely from seeing words or images on a screen — especially when trying to tackle a particularly sticky technical challenge! — nothing is better than seeing people, hearing the tone of their voice, and making a human connection. When we can’t be in the same physical space, we are going to have to find ways that our technology can truly bring us the next best thing: a visual experience, enhanced with biometric and behavioral data. The more we know and can glean, the better the user experience.

Micah Solomon

Micah Solomon

Customer service consultant and speaker, Micah Solomon

The only customer service trend you need to be worried about is this: Consciously or unconsciously, customers continue to expect better and better customer service — in every industry, every niche, at every price point.

These expectations don’t come out of the blue. Customers expect you to provide better customer service because they’re already getting better customer service elsewhere. Whether customer service has been improving in your particular competitive niche or not, it has improved over time at so many companies with such broad consumer reach, including Starbucks, Amazon, Apple, USAA Insurance, Trader Joe’s and Publix, not to mention the great hotels and restaurants that serve so many of your customers every day.

After one of these companies comes into contact with a customer of yours — when USAA expertly assists in filing an insurance claim, or Amazon enables an effortless product return, or a genius at the Apple store debugs an iPhone issue with aplomb, it’s inevitable that your customer is going to expect friendlier, speedier, more intuitive service from your company as well.

Wishing you had a better handle on customer trends and team organization as you scale? Help Scout has your back.
Shep Hyken

Shep Hyken

Customer service speaker and author, Hyken

First, the customer’s expectations of good service are increasing as great companies set the bar for what good service looks like. Businesses are no longer compared just to their competitors, but to any other business outside of their industry that provides a great service experience.

Second, companies are recognizing that customer service is not a department. The leaders of these companies are working to build a culture that is focused on the customer.

Third, technology is playing a big part in the future of customer service. Social media allows customers to connect to companies using multiple channels. It also gives the customer a louder voice to be heard when they are happy or upset with the company. Self-service solutions are making it easy for customers to get answers to their questions quickly, and customers are embracing these options. AI is going to play a major role in customer service as “the machine” interacts with customers for basic support issues and helps customer service reps provide better service by getting them the most accurate answers and information to share with their customers.

Customer service is no longer what we view as traditional support. It’s part of sales, marketing, and the entire culture of an organization. It’s a competitive differentiator. It positively impacts both the customer’s and employee’s experience. It could be the difference between a company thriving or disappearing to competitive, customer-focused organizations.

Kristin Aardsma

Kristin Aardsma

Head of customer support, Basecamp

Beyond the obvious path toward customer support representatives coming at you as holograms on the stage that is your conference room table, we’re seeing a shift away from The Dreaded Customer Support Interaction to The Hopeful Customer Support Interaction. Not to get too heady (or maybe exactly to get too heady), as millennials shape and promote identity politics, we as people are beginning to see each other more as unique individuals and less as faceless representatives or faceless customers. We are becoming free to talk about (and find) empathy and connection with strangers, partially because we grew up on The Internet and don’t know a world without it. We can communicate with memes and jokes and cat GIFs to shape a customer’s day into sighs of relief instead of rage.

Customer support professionals are becoming more empowered by their companies, which helps create trust and camaraderie among reps and customers. We’re pushing forward to better communication, better understanding of each other, and, ultimately, a better world.

Jamie Edwards

Jamie Edwards

Co-founder, Kayako

The future of customer support is unification and personalization: bringing together everything we know about the customer to personalize the customer support experience.

Customers leave a trail with all kinds of different services used by businesses, from Shopify to Twilio to Wistia. This makes the customer journey richer and more detailed than ever before, with thousands of signals indicating who they are, what they’ve seen, said, done … and the problems they’ve run into!

All of this information is ready to be used to intelligently personalize customer support. Whether that’s dynamically based on customer activity, smartly using AI systems to power bots and proactive suggestions, or to give superpowers to support teams, with more customer context, businesses will be able to create better customer experiences. There hasn’t been a more exciting time to be innovating in customer support!

Nancy A. Shenker

Nancy A. Shenker

Founder and CEO, theONswitch

Intelligent machines are very quickly going to start taking over human functions, and this process is already in place with customer service. When a customer has a problem, 95 percent of the time the issue fits within a construct that a machine has seen before. If you look at the research, most consumers are actually OK dealing with a bot as long as they can get their problem solved quickly. It’s that 5 percent where human intervention is not just preferable, it’s required.

Especially in the world of customer service, there is always going to need to be a “bod behind the bot.” For example, if someone is looking for a bereavement fare, it’s unlikely that a robot will ever have the sensitivity training and compassion needed to handle such a difficult situation. When it comes to machine learning, there needs to be someone behind the data looking for trends and exceptions and teaching the machine to be more responsive.

In the future, I see service people working hand-in-hand with machines. When an issue comes up that is not easily solved by the bot, it will immediately transfer to the intelligent human who can jump in without the customer waiting. If this technology is used correctly, I believe it can accelerate the speed with which a customer can have their problem solved. This is why I advocate that companies should invest in systems that aggregate customer data and allow support champions to treat each customer like the individual that they are.

Jeff Gardner

Jeff Gardner

Director of Customer Support and Success, Intercom

Imagine a world, in the not too distant future, where you are in control of your relationships with brands. No spammy emails, no faux-friendly live chat popups. Instead, you have the ability to share your information with the brands that you trust. You reach out to those brands with ease through a unified system that allows simple two-way communication. It’s always quick and pleasant because — based on all that data you’ve shared — smart recommendation engines, machine learning algorithms and, yes, bots handle the vast majority of your questions instantaneously. These same artificial intelligences are also smart enough to know their limits and pass you to a person as soon as it’s clear you need more than they can provide. The people they connect you to are true experts on the products they support. And because they no longer have to mindlessly respond to the same simple questions, over and over, they have ample time to guide you on how to get more from their products, not just how to use them. The net effect is a seamless transition between computer and person that allows both to focus on their strengths and ensures that you get the help you need in minutes rather than hours or days.

Businesses love all of this because they get more data from their best customers which in turn allows them to help turn more customers into their best customers. Because of this smart application of technology, they can employ smaller, but much more impactful customer teams. Many of these businesses have even stitched these customer teams directly into their R&D teams to ensure the feedback loop between customer and product is as tight as it possibly can be.

If you’ve ever worked in a call center for a major corporation this probably sounds like science fiction. But I promise, it’s just around the corner for the best companies out there.

The future of support
What do you think is in store for the future of customer support? Share your thoughts in the comments below!

9 Customer Service "Gurus" on the Future of Customer Support

"If you ask me about the future of customer support, I'll say it belongs to the companies who view customer support as a competitive advantage rather than a cost center," writes Scott Tran, organizer of Support Driven, a community dedicated to customer support as a career. He polled 9 experts on customer service for their thoughts on where customer support is heading: Jay Baer (owner, Convince & Convert), Nick Francis (CEO, Help Scout), Camille Acey (VP of customer success, Clubhouse), Micah Solomon (consultant), Shep Hyken (speaker, author), Kristin Aardsma (head of customer support, Basecamp), Jamie Edwards(co-founder, Kayako), Nancy Shenker (CEO, theONswitch), and Jeff Gardner (director of customer support and success, Intercom). Some teasers:

  • "In the future, I see service people working hand-in-hand with machines. When an issue comes up that is not easily solved by the bot, it will immediately transfer to the intelligent human who can jump in without the customer waiting." (Nancy Shenker)
  • "The only customer service trend you need to be worried about is this: Consciously or unconsciously, customers continue to expect better and better customer service -- in every industry, every niche, at every price point." (Micah Solomon)
  • "Customer service is no longer what we view as traditional support. It's part of sales, marketing, and the entire culture of an organization. It's a competitive differentiator." (Shep Hyken)

For more on their thoughts and predictions, click here.

How to Integrate your message in Social Media

The Bob Pritchard Nugget 

Social  media is disrupting every industry and the effect of social media on direct marketing will be profound. There are three fundamental ways to combine direct and social media marketing
While businesses are still struggling to integrate social medial fully into their overall marketing and business strategies, 89% of companies have a dedicated social media team in 2016. In spite of this, only 42% integrate social media fully into their business strategies.
There are three basic and simple ways to integrate the social media into overall business strategy for direct marketing businesses.
  • Firstly, use social media to build your direct marketing customer profile:
  • Secondly, include social proof as part of your direct marketing offer
  • Thirdly, cross-promote direct marketing and social media channels.
Build a Better Customer Profile: 
Social media sites contain a wealth of information that can underpin direct marketing efforts. Direct marketers can easily mine social media data for the insights that can help them reach their target audience more effectively.
For example, what interactions took place between your customers and social media? Which posts, links, ads, etc. did they click on? What topics or brands were liked, followed and/or shared with others? What hashtags, keywords and topics are of interest to your prospects? What hobbies, interests, and other demographic information can be gleaned from their social profiles? This data is a treasure trove that you can use to develop much more complete profiles of prospective customers.  Armed with this knowledge and the information you have already collected about your customers, you can now devise ways to integrate your offers with the interests of your prospects.
The collective data allows you to compile much more complete customer profiles. The customer personas derived from it will help you better segment your customers. Each segment can then be targeted with the most relevant and timely direct marketing offers.
In the end it’s all about conversions and ROI. Pooling social media data with other customer data will increase the ROI of your direct marketing efforts.
Include Social Proof as Part of Your Offer:  
Social media proof is direct or indirect evidence that others endorse your brand and/or offer. If people see others showing positive feelings about an offer, they are more likely to think positively about it as well.  Social proof influences buying decisions. According to #Socialnomics , 93% of shoppers’ buying decisions are influenced by social media because 90% trust peer recommendations. But only 14% trust advertisements or company promotions..
Examples of Social Proof derived from social media sites include:
Customer testimonials:
Number of shares or downloads:
Embedded social media posts: 
Embedded Customer ratings and reviews: In addition to social media
The use of social proof elements gleaned from social media can be a potent addition to your direct marketing campaigns. The credibility and trust instilled by them will increase conversions and ROI.
Cross-promote Direct Marketing and Social Media: 
Use social media as part of your multi-channel direct marketing campaign. There are many ways to do this, depending on which offline and online channels are used to promote your offer.
Here are some examples:
  • Link email, direct mail, telemarketing, and direct response advertising to social media, and vice versa. Tying them together allows marketers to take advantage of the particular strengths of each. 
  • Use social media to create anticipation by telling customers about an upcoming direct marketing offer.
  • Include social media sharing icons in direct marketing channels and encourage customers to share the offers with others in their network.
  • Post direct marketing campaigns to social media.
The Bottom Line: Your customers do not consume information in a “one-channel” world. The more you can integrate your messaging across multiple channels, the greater your opportunity for marketing success. That’s why it makes sense to always consider how to incorporate social media into your direct marketing campaigns.
You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free
Bob Pritchard

The top 8 habits of successful entrepreneurs

1. Stay Grounded

 Most successful entrepreneurs will stay grounded and remember the real things and people that are important to them. When you become amazingly successful, they don’t forget the people that supported them through any tough times they  may have had.

2. Driven by Passion.

Entrepreneurs have something deep within them that drives them. It’s a burning desire for what they’re doing and it’s the only reason that they’ve been able to come so far in the world.

Whenever you think you’re ready to embark on a new career in life, just think to yourself; is it something you’re incredibly passionate about.

3. Plan 

Failing to plan is planning to fail. Before going on a journey, identify the journey and map out the route.Like google maps, there are many tools to help you plan your business venture. Planning gives you a clear picture of what you’re going to do and how you’re going to go about a certain task at hand..

Do the research, SWOT, models, asssess all the risks, before carrying out the task at hand. 

4. They Don’t Give Themselves Excuses

Excuses, excuses. We’re all slaves to them at one point or another in our lifetime. You don’t have time, you’re too tired, you think you can just do it tomorrow, etc. Whom are you trying to fool?

People who have achieved success don’t give themselves excuses. “If it is important to you, you’ll find a way. If not, you’ll find an excuse.” 

So if you’re still making up excuses in order to take the lazy way out for the day, then maybe it just isn’t that important to you, and your time is better spent doing something else.

Finding that one thing in life where we never give ourselves excuses is an absolute gift in this world. It means you’ve found your passion.

5. Keep on Moving Forward

As long as you’re moving forward each week, you should have no regrets. And don’t misunderstand when I say this, because sometimes what’s actually moving forward can be perceived by people as a failure.

If you’re consistently improving upon yourself as a person week after week, then you’re not wasting your time. Keep it up!

6. Very Observational

Observational skills are so important; I can’t stress how important they are. Entrepreneurs with good observation notice everything around them. They can spot small changes, problems, issues, glimpses of light and such.

A number of things you can spot with the good observation that will aid your business are ridiculously high. So start by trying to improve these skills.

Life Hacker wrote a great article a couple of years ago on ‘How to Develop Sherlock Holmes-like Powers of Observation and Deduction’.

7. High Levels of Confidence

High confidence is a given really, right? Entrepreneurs with low confidence in themselves will struggle to really believe in their ideas and they are more likely to have doubt. What doubt does, is it stops you from putting 100% into what you’re doing.

You’ll start thinking that your time could be used more wisely towards something easier that you know will work.

To be successful you’ve got to have complete confidence in what you’re doing and be able to tell people this is the case, instead of conveying your idea to them like it’s a question.

Think of it like this; if you’re a sales person and you don’t believe in your product, are the people you’re offering it to going to be convinced?

8. They Think Big, Do Small

The title’s slightly misleading, I get that. The thing is that successful entrepreneurs will have these great, potentially huge ideas within their mind, but they won’t get completely carried away with this.

Instead, what they will do is keep this big idea in their mind, and then set themselves up with lots of smaller goals that will lead them to make this idea of theirs a reality. You can’t do everything in one day, it’s just not possible.

Things take time and so if you get carried away with trying to build this large dream of yours as quickly as possible; your brain skips over the smaller things that are needed to build the foundation for your dream.

Written by 

Amazon’s Australian Expedition to Rattle Retailers

Key takeouts

  • Amazon plans to disrupt Retail in Australia - 2018 planned date 
  • 10X expected growth of online sales in Oz - from $400m to $4b 
  • Planes trains drones and autonomous vehicles
  • A massive warehouse/ fulfillment house in Sydney on the cards 
  • Their are clear positives for Australia


Jeff Bezos's Amazon.com Inc. is preparing to bring its full retail offering to Australia, signaling a major disruption  to the country’s retailers and an important new beachhead for its global distribution network.

Some analysts say 2018 is a likely date - Retailers are a tad nervous


Australian  retailers have until now been somewhat insulated from the demise of brick-and-mortar stores that is  rippling across the U.S. - but this insulation is evaporating like the proverbial quicksand. 

Wesfarmers boss Richard Goyder, whose retail chains include Coles, Bunnings, Target and Kmart, has repeatedly warned that Amazon will “eat all our breakfasts, lunches and dinners”.

Woolworths Chief Brad Banducci said that retailers need provide the convenience their customers are demanding, or they will focus on alternatives like Amazon.

Retail analysts have forecast that a full-scale invasion could see as much as half of the earnings for leading businesses like Myer, David Jones, Harvey Norman and JB Hi-Fi transfer to Amazon.


These retailers need to take their heads out of the sand! It is for good reason that Credit Suisse analysts are pessimistic about their future! 

The Australian calls Amazon's entry a "shopping revolution" with the threat to Australian retailers being "stark with the threat of destroying traditional retailers which it has done in the USA"

"News" reports that according to Justin Braitling, an investment officer at Watermark Funds Management with inside knowledge of Amazon’s plans, the company “will be dropping distribution centres and performance centres in every state next year,” he told the Australian Financial Review this week. “They will also be putting physical stores on the ground which I don’t think anyone knows about,” Braitling said.

“We spoke to the guy rolling out Amazon’s business here in Australia and in his words: ‘We are going to destroy the retail environment in Australia’.”

A goal that will no doubt strike fear into the hearts of both small and large Aussie retailers.

Expected 10X Growth in Amazon Revenue from $400m pa to $4B pa

Macquarie's Equities  have estimated Amazon could surge to make 25 per cent of online sales in Australia by 2025. 

An analysis from Citigroup indicates that Amazon  currently do between $400m  to $700m of $300b of sales (of which 5-7% - $20b - is online ) with massive opportunity to cut through and grow sales exponentially.

If Amazon takes 25% of current online sales - their turnover is estimated to grow to $4b.

If online sales increase to 15% of total retail sales (as is in the USA , and Amazon takes a 25% market share - potential Amazon turnover  can grow to $8b!!

It is no wonder that Jeff Bezos and his team are licking their chops 

Is Amazon a “country killer” or a "country saviour?"


Australian retailers haven’t until now faced the kind of competition that would have forced them to invest heavily in their online offerings, says Citi retail analyst Bryan Raymond. Retailers in other countries have “been forced into it through Amazon or someone else pushing people that way.”


Currently, the Australian e-commerce market is small compared with the U.S., where online sales last year were estimated at $391 billion according to the U.S. Census Bureau, but the lack of a truly dominant online retailer suggests there is an opportunity for Amazon.

One measure from Citi gives Amazon 4% market share in Australia. In the U.S., Amazon’s share is 31%, Citi says.


Customer experience guru Joel Norton of Kalido speaking on CNBCs Sqwuak Box highlights that 43% of all online sales in USA is through Amazon, who sell more clothing than all retailers in the USA combined. He points out that Australian retailers are putting their heads in the sand at their own peril with on average only 5-7% of sales being made online.

Australian e-commerce sales lag behind other developed countries, so there could be room for growth, making Australia an attractive market for Amazon as it seeks to expand its international footprint. 

The Power and Pull of Amazon

A Nielsen survey has revealed that three-quarters of Australians aged 18 and above are interested in Amazon Australia, while 45 per cent would sign up for a paid Amazon Prime membership to receive special deals, discounts and delivery perks.

Nielsen Omnibus research shows that Amazon’s US site converts 49 per cent of Australian visitors into sales — the fourth highest behind eBay (78 per cent), The Book Depository (74 per cent) and The Iconic (53 per cent).

(Dana Mccauley from news )

Amazon in other Countries 

Amazon launched in Spain about five years ago, investing about $A700 million, including a head office, fulfillment centers and a tech hub for research. It now has 1000 employees and will be hiring another 600 this year. Customers in Spain have access to 175 million products and the Prime Now service which offers delivery within one hour.

The company is spending billions of dollars to secure growth in Mexico and India, and recently reupped its attempt to take on Alibaba Group Holding in China as it diversifies away from relatively saturated U.S. and European markets.


The Chinese market has proved tough to conquer. Amazon launched its Prime membership program there late last year aiming to capitalize on Chinese consumers’ desire for products from overseas, but it has been fighting to gain share against entrenched local incumbents. 

India has been more of a success story, where Amazon is one of two market leaders. Still, it is facing increased competition there too after No. 1 Flipkart Group’s recent $1.4 billion fundraising round.


Amazon has cited its rapid international growth as a reason for higher spending in recent quarters. The company takes varying approaches by market when it expands internationally and balances growth carefully with management bandwidth, said Chief Financial Officer Brian Olsavsky on a recent earnings call.


“We pick our spots carefully,” he added - and Australia seems to tick all the boxes 


Planes Trains  Drones and Autonomous Vehicles 

Australia could also fit into Amazon’s plan for a global transportation network that the company envisions will eventually compete with global logistics companies like United Parcel Service Inc. and FedEx Corp. It has said it is leasing 40 planes and purchasing thousands of branded truck trailers, as well as building its first dedicated air cargo hub in Kentucky.


Amazon has formed a team to look at the future of autonomous vehicles, and it has already completed its first commercial delivery via drone in the U.K.

Australia’s favorable regulatory climate is also likely to offer Amazon opportunities to test deliveries via autonomous drones and road vehicles. 

Australia last year rolled out new rules for remote-operated drones, and government officials are looking to develop national guidelines for autonomous-vehicle trials.


“Australia is clearly committed to testing drone delivery,” said Ben Marcus, chief executive of drone airspace services technology provider Airmap. There is a strong case to use drones for rural deliveries there, he said.


The country is nearly the size of the contiguous U.S. but has less than 10% of the people.


Jodie Burger, a lawyer with an aviation specialty at Corrs Chambers Westgarth in Brisbane, Australia, said she wouldn’t be surprised if Amazon began testing drone deliveries in Australia soon. “It’s ripe for the picking,” she said. “I don’t think it will be very long at all.”


Amazon declined to comment on possible drone or autonomous-vehicle tests in Australia.


An Amazon Warehouse and Fulfillment Centre in Sydney?

Delivery in 48 hours promise! 

As it builds out its network in Australia, Amazon will likely rely on its logistics network in the U.S. as a model—where big warehouses called fulfillment centers are strategically located near population centers. Amazon has said it is already looking for a fulfillment center location in Australia, with analysts saying Sydney is a likely starting point.

Amazon’s Prime membership program in the U.S. offers two-day delivery, with same-day delivery available in some areas. Amazon plans to fulfil this promise to the Australian consumer.

Although Australia’s vast size and rural areas could bring challenges, Amazon will likely first focus on the east, experts say, where the country’s three biggest metro areas, centered on Sydney, Melbourne and Brisbane, are located. About half of all Australians live in those metro areas.

Jeff Bezos has said it is looking for a 93,000 square metre warehouse and looking to add significantly to its existing 1000 employees. 

I have no doubts that NSW , Vic and Qld State Members of Parliament will be wooing Jeff Bezos. If they aren't - they should be! 

Side note with Ali Baba 

Last month, Ali Baba's Jack Ma was in Australia, looking to collaborate with Australian manufacturers to enter the China marketplace. 

Imagine if Ali Babs invests in Australian infrastructure to increase their presence in the Australian market place.

I think there could well be a land grab for market share to 2025 

The Positives for Australia

A spokesperson for the Amazon stated that the company is currently planning “to bring thousands of new jobs to Australia, millions of dollars in additional investment, and to empower small Australian businesses through Amazon Marketplace.”

 Sources say that Amazon has approached leading retail, supply and merchandise executives with job offers - a nice gig to have for a Recruitment Company! 

“We are optimistic that by focusing on the things we believe customers value most — low prices, vast selection, and fast delivery — over time we’ll earn the business of Australian customers,” he added.

Australian manufacturers and designers will have a significant opportunity to increase their footprint with this online retailer, putting to rest the current duopoly of David Jones and Myer when it comes to fashion and Coles and Woolworths when it comes to groceries. 

Amazon is planning to launch its first service, Amazon Marketplace, a sales and logistics system for third-party retailers, as early as this year.

It's been said that if you don't grow, change and innovate - you die!!

We live in interesting times - not sure whether this is  a curse or a blessing - what do you think? 


Sydney morning herald -  Amazon is coming to Australia http://www.smh.com.au/business/retail/amazon-is-coming-to-australia-with-low-prices-vast-selection-and-fast-delivery-20170419-gvo6lb.html via @smh

Wall Street journal - Appeared in the May. 18, 2017, print edition as 'Australia Beckons Amazon.By Mike Cherney and Laura Stevens

News -http://www.news.com.au/technology/online/jeff-bezos-his-controversial-empire-and-his-plan-to-take-over-australia/news-story/3e3489b63daee30120348bede9c6a534

News - http://www.news.com.au/finance/business/retail/australian-shoppers-are-ready-to-embrace-amazon-survey-reveals/news-story/24eddd0708b86e3d7e4ab270bf9db069

SBS http://www.sbs.com.au/news/article/2017/04/20/amazon-coming-australia-what-cost-local-business

The Australian - http://www.theaustralian.com.au/business/companies/fast-vast-and-lowpriced-amazon-to-shake-up-australian-retail/news-story/026ace527679086657bc156735863dc